What is the Better Annuity Service?

The Better Annuity Service provides all of the information and help you need in order to make the right decisions about arranging your annuity.

If you are serious about arranging the best annuity for your personal circumstances, we can help you.

An annuity is a serious business

Investing in an annuity or pension drawdown policy is one the most important financial decisions you will ever have to make and therefore it is vital important that you make the right decisions.

In order to help you make the right decisions we have developed a wide range of reources oncluding:.

  • On-line quotes
  • Annuity calculators and toolkit
  • Annuity charts abd trends
  • Comprehensive library of brochures and articles
  • Interactive Questions & Answers
  • Free newsletter and annuity updates


Get started now - it's free

Annuity quotations

As one of the UK's most experienced annuity brokers we can negotiate the best terms for you.

Learn about annuities

All annuity and drawdown options explained by one the UK's leading annuity experts

Sign up for free annuity updates



What does it cost?

The short answer is nothing because the Annuity Gold Service is an information service and is provided free by William Burrows the well known annuity expert.

We hope that by using our information you will ask us to arrange your annuity or drawdown plan and we will earn a fee for doing this.

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Our price guarantee

Trust me to get you the best annuity rate

We will always do our best to get you the highest annuity income but if you do get a better quote elsewhere let us know and we will better it

Annuity checklist

Before arranging your annuity make sure you have considered the following checklist:

  • Do you qualify for enhanced rates?
  • Have you considerd alternative options?
  • Have you checked your pension policy for GARs and penalties?
  • Do you have the correct paperwork?

If you or your adviser has not considered these issues you may end up with a lower annuity than expected and you should contact us immediately